Websites Make Your Brand Trustworthy To Customers
Relationships are based on trust. This is the same whether it is a friend, family member, work colleague or even a brand. Customers need to feel as if they trust a business before they part money with them. Upon booking a holiday, the majority of consumers will research their hotel, for instance, to ensure the accommodation is adequate. Websites like Trustpilot, meanwhile, continue to grow in popularity because they allow customers to check they are purchasing from a reliable source. As a company, building this level of trust with a potential customer is invaluable, and the best way to do this is by having a good website.
Your website is the first impression the majority of potential customers will have of your company. Before seeing your products, learning about your services or discovering the history of your business, customers will make an instantaneous judgement about your company based purely on the website design. Imagine a customer walking into a store to find that it is dated and decrepit. They will have the same reaction to this as they would visiting a website that is old-fashioned. Or imagine going into a shop that’s confusingly set out and impossible to navigate. That is what it is like opening a website on a mobile or tablet when it is unresponsive. These things give a negative impression to customers. They suggest that your company is unprofessional and therefore demolishes the trust between customers and the brand.
Now imagine that this same hypothetical customer goes to a competing store. It is modern, well designed and easy to navigate. Customers will inevitably be more inclined to trust this kind of place. That is why your website has to be user-friendly, allowing visitors to find what they are looking for quickly. It is why your website has to be modern and well designed to ensure you give off a professional impression. It is also why, last of all, mobile responsiveness is an essential component of any website – you could be immediately driving most of your customers away if the site isn’t accessible on their mobile or tablet device.
No trust can be built between a customer and a brand that doesn’t have a trustworthy website. Whether it implies your business is behind the times or whether it implies that your financial details are unsafe, a poor website might be damaging the relationship you have with potential customers. Investing in a modern, professional and perfectly functional website is no longer just a luxury; it is a necessity.
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